Since the mid 1990′s, the growth of the online gambling industry has been phenomenal. In 2013, researchers estimated the value of the global casino, poker and sports-betting real money online gambling industry to be worth $36 billion, with a predicted compounded annual growth rate of 10% until at least 2018. With these kinds of numbers, it is interesting to see what makes online gambling so popular and what drives the industry.

Perhaps the one single thing that attracts gamblers to online casino and poker sites is the fact that the entertainment is instantly available and easily accessible. In recent years, this has become even more of a sales point for online gambling, as operators such as William Hill Poker bring their easy-to-navigate, rewarding and incentive-rich products to mobile platforms. Top notch products and the chance to play and wager anywhere and at any time are a huge drawcard to gamblers on the go.

Where once players were limited to the opening and closing hours, as well as the physical proximity of terrestrial casinos to enjoy games such as slots, blackjack or poker, today, they have instant access to a real Vegas experience in the palm of their hands, with the chance to win huge sums of money through jackpots, incentives and bonuses.

The online casino and poker world continues to shift as more and more countries recognize the incredible potential there is to be had by legalizing and regulating online gambling. The United States, for example, is practically virgin territory for top notch operators such as William Hill, seeking to enter the market and offer their products to US gamblers.

There are exciting times ahead for online gamblers as new technology is developed and operators spend millions in a bid to bring them the best games and software their creative teams can come up. As such, it is not surprising that the online casino and poker industries are among the fastest growing in the world.