Resorts has begun a brand new joint promoting program in which its gamblers and those two other Mohegan-owned casinos in Connecticut and Pennsylvania can use rewards points at any of your three destinations.

Mohegan Gaming Advisors, a subsidiary of your Mohegan Tribal Gaming Authority, recently won state approval to run the day-to-day affairs of Resorts following the death earlier this year of Resorts co-owner Dennis Gomes.

The company will now let gamblers use their credits at Resorts, as well as Mohegan Sun in Connecticut and Mohegan Sun at Pocono Downs in Pennsylvania.

“With each our properties in Connecticut and Pennsylvania, our strategy has usually been focused on the guest practical experience and making certain that every time a guest experiences 1 of our fascinating destinations, they leave wanting to come back and do it all over again,” said Mitchell Etess, CEO with the Mohegan Tribal Gaming Authority. “With the addition of Resorts, we’re now able to expand and augment our unique offerings to incorporate an iconic beachfront destination. It is our hope that guests will seriously reap the benefits of this new platform to try a single of our properties that they may haven’t considered in the past.”

Such cross-marketing programs are typical in the casino industry, linking casinos within a market or in diverse states. One example is, Caesars Entertainment has a rewards program in which points are usable at all 4 of its Atlantic City casinos – Caesars, Harrah’s, Bally’s along with the Showboat – also as at casinos Caesars Entertainment owns in other states.

However the cross-marketing program is noticed as a essential step in helping Resorts rebound from years of declining revenue and lost market share. Gomes and New York real estate investor Morris Bailey took more than Resorts in Dec. 2010, days ahead of it was on the verge of having to close since it was out of dollars.

Resorts currently ranks 8th out of Atlantic City’s 12 casinos so far this year, with $92.7 million in revenue.