MobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that may transform mobile advertising and marketing as we know it for the casino resort and online gaming industries

Location-based SMS Messaging and AppMail are geared toward “revolutionizing casino mobile marketing and advertising. ”

To assist make it all take place, mobileStorm not too long ago partnered with Locaid, the world’s biggest LaaS (Location-as-a-Service) enterprise. With each other they may present the casino gaming business with all the most sophisticated geo-location messaging solutions obtainable.

Whether a consumer is gambling on-line, betting inside a sports book or strolling along the Las Vegas Strip, mobileStorm’s location-based technology, powered by Locaid, automatically detects the consumers’ geo-position and delivers relevant, real-time offers, which greatly improves conversion and redemption, mobileStorm mentioned this week.

The other crucial resource in this equation is AppMail. So what specifically is it?

mobileStorm’s patent-pending AppMail resolution, developed to augment and seamlessly integrate with current casino mobile applications, embeds an internal inbox exclusive to that specific application. Once a player downloads the application, the casino can use AppMail to send wealthy HTML content material too as trigger-based campaigns and push notifications, all of that are capable of leveraging mobileStorm’s location-based technologies and may well be set to automatically expire and deleted from the consumer’s inbox.

mobileStorm says AppMail quickly facilitates the creation and execution of rich content material and hugely engaging mobile campaigns. This enables casino marketers to much more efficiently and efficiently send messages and presents, including check-in reminders, restaurant delivers, slot tournament invites as well as guest surveys.

AppMail messages are also password-protected and safe, so players “never have to have to be concerned about private data becoming stored on or transmitted from their devices.”

According to Darren Withers, Head of Client Improvement & Casino Solutions for mobileStorm, “Appmail is the next evolution in delivering offers to players. The pervasiveness of mobile apps is unstoppable. Having an inbox within a casino mobile app gives communication power back to casino properties who are currently at the mercy of the US Postal Service, Internet Service Providers and cell phone carriers when sending presents to valuable players and guests.”