Atlantic City tourism officials ought to be getting pretty an eyeful on Wednesday.
That’s the day New Jersey releases its casino revenue figures. And it just might also be the day when Garden State officials get a sense of how big a bite Maryland’s casinos have taken out on the boardwalk.
On Friday, the Maryland Lottery and Gaming Control Agency reported that income for the state’s four casinos, jumped to $66.five million in June, up 57 % from June 2012.
New Jersey’s income figures for May show that Atlantic City’s 12 casinos had a combined $227.five million in taxable gross revenue, down $998,000, or 0.four %, from Might 2012.
Eight A.C. casinos posted decrease casino wins in Might, compared with May possibly 2012, in accordance with the state’s Division of Gaming Enforcement. 4 casinos – Atlantic Club, Borgata, Caesars and Resorts – posted gains for the month.
One factor for certain even though: Maryland is having lots of attention from the folks whose job it is actually to draw vacationers towards the Jersey shore.
The Atlantic City Alliance is bringing a “pop up roadshow” to Baltimore’s ArtScape July 19-21. The six-ton, 40-foot trailer capabilities a reside DJ, performances from A.C. casino shows, a cellphone-charging station, cost-free chair messages, a photo booth along with a.C. giveaways. It is aimed at getting people today to assume of Atlantic City as more than just a gambling mecca, stated Jeff Guaracino, chief tactic and communications director, for the Atlantic City Alliance.
Guaracino did not say no matter if the Baltimore look is aimed to steer Maryland gamblers north to Atlantic City. Rather, he said, it’s part of “an all round marketing method to provide folks a brand new technique to assume about Atlantic City and what we’ve to offer,” Guaracino mentioned.
The roadshow is a part of a $150 million marketing and advertising campaign which has also integrated television ads in Higher Baltimore and other East Coast markets. Guaracino and Liza Cartmell, the Atlantic City Alliance’s president, were in Baltimore in April, to speak with reporters about Atlantic City’s promoting efforts.
The roadshow visited Philadelphia last week and can be producing a cease in New York on an as-yet-unannounced date inside the future, Guaracino said.