The Wyomissing, Pa.-based gaming company is spending a couple hundred thousand dollars on marketing inside the month major up to the opening, mentioned Rikki Tanenbaum,
vice president of marketing and advertising at the Columbus casino. That “media spend,” as they say within the advertising biz, contains various hundred Television spots, hundreds much more on radio, plus print, billboard and Web advertising.
“We should be all over the spot,” Tanenbaum told me, adding the ad blitz will continue right after the casino opens and will be concentrated in the Columbus and Dayton markets.
It is possible to view the casino’s 15-second and 30-second Television spots on YouTube. I prefer the shorter a single, which shows a giant pair of dice landing on what looks to become the Broad Street bridge in downtown Columbus – though the casino is on the city’s west side.
Tanenbaum stated Penn National’s marketing agency, RPM Marketing Inc. in Chicago, will send a crew to the casino for some shots to get a Tv ad that can involve the media wall and ponds in the principal entrance to the developing and the combined “o.h.” lounge and sports bar. All are special to the Columbus home, and that seems to become a massive deal towards the local casino team because Penn National tends to stick with substantially the exact same design at every single of its Hollywood-branded casinos.
Loading ...
