“Big Brother” producer Endemol would be to invest $13 million in social casino gaming company Plumbee. Digital start-up’s existing investor, Idinvest Partners, has additionally pumped in new gold coin. The offer values the company at $40 million.

Plumbee is really a fast-growing business that produces, works and marketplaces free-to-play on the internet and mobile games on internet sites for example Facebook.

The 2 companies can create premium social casino games, taking advantage of Endemol’s global entertainment brands and building on Plumbee’s worldwide users list.

Since starting in October 2011, Plumbee’s rapid growth continues to be driven by achievements for example its flagship game “Mirrorball Slots,” which released on the internet and on iOS in This summer 2013, and it is not far off on Android. It is probably the top ten greatest grossing social casino games on Facebook.

Social casino games can play, but gamers can buy virtual credits to be able to unlock more features and obtain upgrades, gifts, bonuses and much more.

Plumbee also offers a partnership with leading gambling online company Unibet, known as Bonza Gaming. The j.v. is behind “Bonza Slots,” among the first ever real-money casino games on Facebook and much more lately has released “Bonza Casino.”

London-based Plumbee, that was co-founded by Boss Raf Keustermans, chief operating officer Gerald Tan and chief technology officer Jodi Moran, utilizes greater than 50 people, including designers, engineers, product managers, experts and entrepreneurs.

Lucas Chapel, chair of Endemol’s Group commercial board, said: “Social casino gaming is really a fast-emerging market and Plumbee is among the state-of-the-art and dynamic operators within this space. This new partnership will let us accelerate the development of Endemol’s digital gaming business all over the world, although taking a lot of value produced by our entertainment brands.”

Endemol’s digital gaming projects incorporate a new initiative to maneuver into application posting, starting with gaming applications according to hit shows “Pointless” and “Deal or No Deal.” Recent achievements include “The Money Drop” second screen game, that has to date had greater than $ 30 million games performed worldwide “The Million Pound Drop” application within the U.K., that has had greater than 2.5 million downloads up to now and numerous on the internet and mobile games all over the world for that company’s global brands for example “Big Brother.”