One of Europe’s major World-wide-web gambling organizations says it’s going to be prepared to launch on line betting in partnership with Borgata Hotel Casino & Spa as soon as New Jersey gives the go-ahead this fall.

“Our aim is to be there on Day 1,” said John Shepherd, director of corporate communications for Bwin.party.

The Gibraltar-based Bwin.party is best known for its pokerparty.com brand and the World Poker Tour franchise. It has entered into an World wide web partnership with Boyd Gaming Corp. and MGM Resorts International, the co-owners of Borgata.

Casino organizations are lining up technology providers in advance of New Jersey’s foray into the emerging world of online betting, which is expected to grow into a multibillion-dollar enterprise in the next few years.

“Everybody is going to be jockeying for position,” Shepherd said of what is expected to be intense competition for the on line market.

On the web gambling will become an $8.5 billion business in the U.S. within five years, according to estimates by Linwood-based casino consulting company Spectrum Gaming Group. Spectrum estimated Atlantic City casinos will initially reap $400 million in annual revenue from New Jersey’s on the internet gambling operations.

Casinos are still waiting for the New Jersey Division of Gaming Enforcement to announce the official “go live” date for Net gambling. Nov. 26 is the statutory deadline, but the date could be pushed back if regulators believe more time is needed to implement Atlantic City’s new era of gambling.

Borgata’s on the internet slot wagering and table games will likely be offered through the borgatapoker.com and borgatacasino.com websites, said Joe Lupo, the casino’s senior vice president of operations. Bwin.party will also have its own website for New Jersey called nj.partypoker.com.

Lupo predicted the partnership with Bwin.party will help Borgata maintain its status as Atlantic City’s top-grossing casino.

“Borgata has aligned ourselves with Europe’s premier World wide web provider for on line poker,” Lupo said. “We couldn’t be happier. We think it’ll be a success. We have the full intention of major the on the internet market, as we do with the brick-and mortar business. Bwin.party’s support, experience and partnership are primary reasons why it can work so successfully here in New Jersey.”

So far, 10 of Atlantic City’s 12 casino hotels have announced their online partners. Revel Casino-Hotel and the Atlantic Club Casino Hotel still have not disclosed their plans.

Bwin.party and World Poker Tour executives gave a preview of their plans Wednesday during an interview with The Press of Atlantic City. Shepherd said the company will offer New Jersey gamblers an array of on-line wagering for slots and table games through a totally refurbished website.

“We’ve spent the last two years rebuilding it from top to bottom,” he said. “It has been changed to keep up with I-gaming technologies. It is faster, cleaner and integrates social media.”

Although some fear World-wide-web gambling may cannibalize business from land-based casinos, Bwin.party views online wagering as an ideal complement to the brick-and-mortar operations.

“In a way, it’s a business feeder to the poker rooms at the casinos,” Shepherd said.

Borgata is in the midst of holding the World Poker Tour championship, a nearly $4 million event that has attracted close to 1,200 players. The tour has announced that it has moved its championship tournament from Las Vegas to Borgata, including television coverage on the Fox Sports Network.

Adam Pliska, president of the World Poker Tour, pointed to the Borgata poker tournament as among the most obvious examples of how land-based gambling and online betting can be melded.

“The promotion of I-gaming has always been a great complement to the promotion of the poker event,” Pliska said. “Also, Net gaming is an incentive to have players come to the brick-and-mortar poker tournaments.”

Hollywood star-turned-poker player James Woods, who competed in Borgata’s World Poker Tour tournament, also believes on line wagering creates synergies with the regular casino operations. Woods, whose movie career included a role in “Casino,” said on the web gambling can introduce poker to players who will eventually sharpen their skills and enter real-life tournaments.

“I feel you could never really have one particular without the other,” Woods said.

Woods noted that in addition to his competition in live poker tournaments, “I was very successful on-line.” His experience with on the net gambling included serving as a celebrity spokesman for the website Hollywood Poker.

Web gambling is regarded as key to reinvigorating the Atlantic City casino market, which is mired in a seven-year revenue decline. Under New Jersey’s World wide web gambling law, casinos must have a physical presence in Atlantic City to offer Web bets.

Gamblers might be able to use their home computers, smartphones and other electronic devices to wager on line as long as they are within New Jersey’s borders.